Privacy policy

Last updated: August 17, 2026

Bloom Becomes Her operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Bloom Becomes Her is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

- Contact details including your name, billing address, shipping address, and email address.
- Financial information including payment card information, transaction details, form of payment, and payment confirmation.
- Account information including your username, password, and account preferences.
- Transaction information including the items you view, put in your cart, purchase, return, or cancel, and your past transactions.
- Communications with us including the information you include when sending a customer support inquiry.
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

PERSONAL INFORMATION SOURCES

We may collect personal information from the following sources:

- Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
- Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
- From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
- From our partners or other third parties.

COOKIES AND SIMILAR TECHNOLOGIES

Our service providers and we use cookies and similar tracking technologies to operate and improve the Services, including to remember your preferences, analyze traffic, and support advertising. You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the Services.

HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

- Provide and Improve the Services. We use your personal information to process your payments, fulfill your orders, send order notifications, create and manage your account, arrange for shipping, facilitate returns and exchanges, and create a customized shopping experience for you. This may include using your personal information to better tailor and improve the Services.
- Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing and promotional communications by email, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
- Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and investigate possible fraudulent or illegal activity, and secure our services.
- Communicating with You. We use your personal information to provide customer support, respond to your inquiries, and maintain our business relationship with you.
- Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

- Service providers and fulfillment partners that perform services on our behalf, including payment processing, order fulfillment, print-on-demand production, dropshipping, IT management, data analytics, customer support, and cloud storage. These include Shopify, Shopify Collective, and other third-party suppliers used to fulfill customer orders.
- Advertising and marketing partners that provide marketing services and advertise to you. We use tools including a Facebook advertising integration to show you relevant advertisements based on your activity on the Services and other websites. Our advertising partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to opt out of the sharing of your personal information for targeted advertising. See "Your Rights and Choices" below.
- Third parties when you direct or consent to our disclosure of certain information, such as when information must be shared to ship products to you.
- Third parties in connection with a business transaction such as a merger or acquisition, to comply with applicable legal obligations, to enforce our terms or policies, or to protect or defend our rights and the rights of our users.

RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights over the use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

Depending on where you live, you may exercise certain rights concerning your personal information through the Shopify Privacy Portal:

https://privacy.shopify.com/en

THIRD-PARTY WEBSITES AND LINKS

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites. Our inclusion of these links does not, by itself, imply endorsement of the content on those platforms or their owners or operators, except as disclosed on the Services.

CHILDREN'S DATA

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms are defined under applicable law, personal information belonging to individuals under 16 years of age.

SECURITY AND RETENTION OF YOUR INFORMATION

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, information you send to us might not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

YOUR RIGHTS AND CHOICES

Depending on where you live, you may have some or all of the rights listed below concerning your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

- Right to Access or Know. You may have a right to request access to personal information that we hold about you.
- Right to Delete. You may have a right to request that we delete personal information we maintain about you.
- Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may have a right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to Opt Out of Sale, Sharing, or Targeted Advertising. You may have a right to opt out of the "sale" or "sharing" of your personal information or the processing of your personal information for targeted advertising purposes, as defined under applicable privacy laws. You can exercise this right through our Your Privacy Choices page:

https://bloombecomesher.com/pages/data-sharing-opt-out

If you visit our website with the Global Privacy Control opt-out preference signal enabled, we will treat this as a request to opt out for the device and browser you use to visit the website. To learn more about Global Privacy Control, visit:

https://globalprivacycontrol.org/

- Managing Email Preferences. We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as communications about your account or orders.

You may exercise any of these rights by contacting us using the contact information provided below. To learn more about how Shopify uses your personal information and the rights you may have concerning data processed by Shopify, visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests. You may designate an authorized agent to make requests on your behalf. We will require proof of authorization before accepting such a request.

COMPLAINTS

If you have complaints about how we process your personal information, please contact us using the contact information provided below. Depending on where you live, you may have the right to lodge a complaint with your local data protection authority.

INTERNATIONAL TRANSFERS

Please note that we may transfer, store, and process your personal information outside the country in which you live.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

CONTACT

For questions about this Privacy Policy, privacy requests, or customer support, contact Bloom Becomes Her at hello@bloombecomesher.com.